The ICC has finally got the winners of their media rights, this means no second round of E-Auctions will be held. Winners emerged in the first round of auction when the bids were opened on Friday at ICC’s head office in UAE. However, the identity of the winners of the ICC Media Rights in India has not been revealed yet. The board will disclose the winners on Saturday after having a discussion with its media-rights advisory group appointed to adjudicate the bidding process.
There has been no communication from the ICC on whether a solitary winner won both the TV and digital rights or whether there were separate winners in the two categories. There is also no update about whether the rights have been sold for four years or eight, as the ICC had kept the tenure of the rights flexible, in order to exploit the best number commercially.
Though the value of the winning bid won’t be made public, as per reports the ICC have set a base price of USD 1.44 billion (for a four-year deal) and USD 4 billion for an eight-year one. Previously its media rights for the last eight years were USD 2.21 billion. Because of the changing nature of the market, especially the changing digital landscape as well as the increase in the number of ICC events in the next cycle, it was expected that the new media deal would be bigger than the last one.
ICC will unveil the winners of the Media Rights on Saturday
All the sealed bids were opened at ICC’s head office in Dubai in presence of all the bidders. A total of six packages were offered for sale & four bidders participated in the bidding process, including Disney Star*, Sony, Viacom, and Zee. Earlier ICC had stated that if any bid value comes within the 10% range of the winning bid then only the auctions will head into the second round. This means that no bid was close to the winning bid which ruled out any possibility of the second round of auctions.
By Saturday, it is expected that the ICC Board comprising 17 directors will discuss the recommendations of the rights advisory group and announce the identities of the winner/s. The five-person advisory group includes ICC chair Greg Barclay, Ross McCollum (the chair of the ICC’s Finance and Commercial Affairs Committee), Anurag Dahiya (the ICC’s chief commercial officer), Richard Freudenstein (finance & commercial affairs director), and BCCI acting CEO Hemang Amin.
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