With the IPL media rights sale being done & dusted, now it’s the turn of the ICC to get some decent revenue by selling the World cricket media rights. The ICC has decided to release its first Invitation to Tender (ITT) for media rights for its next cycle of eight years on Monday, June 20. The first ITT document will be for the Indian market only, with up to six packages available across TV only, digital-only, or a combination of both.
The highlight of this cycle’s ICC Rights is that for the first time ever, men’s & women’s rights will be sold separately & the prospective buyers can bid for 16 men’s events (over 8 years) and six Women’s events (over 4 years), totaling 362* and 103* matches respectively.
“Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership,” the ICC said in a statement.
“International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events. We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.
The decision of separating women’s cricket rights has been taken considering the growing interest in women’s cricket across the globe & ICC’s commitment of accelerating this growth in the near future.
“There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that. We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it,” ICC CEO Geoff Allardice said.
A decision on the submitted tenders will be made by the ICC Board in September 2022. The ITTs for additional markets will be released after the decision on the first ITT has been made.
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