IPL Media Rights: Finally, the war for the IPL Media Rights for Package A & B is over. Disney Star won the Indian sub-continent TV Rights for the IPL 2023-2027 cycle for a whopping Rs 23,575 crore. Another surprising update is that Viacom18 has grabbed the digital rights for a whopping Rs 20,500 crore. Both Package A & B got sold on Day 2 of the IPL media rights e-auctions.
The BCCI is the ultimate winner in the IPL media rights auctions as the sports entity became successful in selling IPL TV & Digital rights for the Indian sub-continent for a whopping Rs 44,075 crore making it one of the richest entities in the Sports Industry.
Star has retained the Indian TV rights of IPL for the next five years while Viacom18 has got the digital rights. The combined per match value only from Indian TV and digital rights per game is 107.5 crores. With these bids, monopoly of one broadcaster in IPL ends,” a senior BCCI functionary told PTI on the condition of anonymity.
As per the sources, Package A (India sub-continent TV Rights) comprising 410 IPL matches across five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which comes to Rs 57.5 crore per game.
However, it is the digital rights value that grabbed the limelight with Rs 50 crores per game being offered by Viacom18 (with Uday Shankar and James Murdoch’s Lupa Systems) after Star challenged them with the motive of bagging the Digital Rights as well.
The Package B rights were sold for a lucrative 20,500 crore which turns BCCI’s total earnings to Rs 44,075 crore after selling both A & B packages. The e-auctions will now resume on the third day with Package C to be opened for bidding. As of now, the BCCI has earned a mammoth Rs 46,000 crore which is already two and half times more than the 2018 auction value of Rs 16,347 crore. According to the predictions, the final earnings of the BCCI after selling Package C & D would be around Rs 47,000 crore to Rs 50,000 crore. The base price for TV was Rs 49 crore while digital rights were pegged at Rs 33 crore.
“We are already reaching towards USD 5.5 billion mark after selling two packages. But digital rights per match value touching Rs 50 crore is massive. Incremental growth of 51 percent over and above base price is phenomenal,” a BCCI functionary told PTI.
“The bidding stopped at 6 pm today and we are currently auctioning off package C, which has 98 games for five years in the non-exclusive digital category. There are 18 in the first two seasons followed by 20 in the next two and 24 in the final season. It will be followed by package D, which is overseas rights for TV and digital.”
The break-up of 410 matches across five years comes to 74 matches each for 2023 and 2024. It will then increase to 84 games in 2025 and 2026, and 94 matches in 2027.
What could happen on Day 3 of the IPL Media Rights Auctions?
According to the sources, Sony & Walt Disney (Star) have had a bidding war for TV rights while the Reliance-owned Viacom18 which has collaborated with Uday Shankar and James Murdoch’s Lupa Systems, was eyeing the media rights for Package B.
Now as Star won the TV Rights & Viacom18 managed to bag the Digital Rights, their ultimate aim would be winning the rights for Package C. This is because the broadcasters would aim to maintain their monopoly, as losing a small package of marquee matches to another entity won’t be a great business move.
Let’s see who will win the bidding battle for the Media Rights of Packages C & D on Day three of the IPL E-Auctions!
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