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Home Cricket News Mastercard acquires BCCI Title Sponsorship Rights

Mastercard acquires BCCI Title Sponsorship Rights

Mastercard acquires BCCI Title Sponsorship Rights

Mastercard has acquired BCCI Title Sponsorship Rights for all of its International & Domestic Fixtures to be held on the home-ground. The BCCI announced its new sponsorship deal with Mastercard on Monday. The financial services company replaces PayTM to become BCCI’s New Title Sponsor.

For the unversed, Paytm had previously requested to abandon the title sponsorship contract with BCCI. According to sources, the BCCI has offered its Title Sponsorship rights to Mastercard at the same value of Rs 3.8cr per match. As per the Sponsorship deal, Mastercard will be the title sponsor of BCCI’s all International & Domestic fixtures to be held on home ground. This means Mastercard will also sponsor domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India.

Mastercard signs Sponsorship deal with BCCI to improve its connection with Cricket

Mastercard has signed this sponsorship deal with the BCCI with the aim of improving its connection with Cricket Lovers across the country. Mastercard enjoys sponsorship deals across the globe with marquee properties like the UEFA Champions League, the Grammys, the Cannes Film Festival, and the Australian and French Open tennis tournaments. Their new sponsorship deal with BCCI will further embellish its prestigious portfolio of partnerships.

Speaking on the arrangement, BCCI president Sourav Ganguly welcomed the new partners with open arms. He said, “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket.”

MS Dhoni expressed his views on BCCI Title Sponsorship Deal with Mastercard

In order to attract the attention of Indian cricket Fans & develop a synergy with Cricket, Mastercard signed MS Dhoni as their brand ambassador four years ago. The financial services company has moved one step ahead to strengthen the synergy with the Indian Cricket arena by signing a title sponsorship deal with BCCI.

Mastercard Brand Ambassador Dhoni is thrilled with the deal. “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, especially domestic, junior, and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians,” Dhoni said about Mastercard acquiring BCCI’s Title Sponsorship Rights.

BCCI Title Sponsorship Rights Deal with Mastercard will come into effect on the International front with India’s home series against Australia and South Africa. Meanwhile, with the Indian domestic schedule starting off, Mastercard will first feature in the upcoming Duleep Trophy, starting on September 8.

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Mastercard acquires BCCI Title Sponsorship Rights
Sarah Shaikh
Content Writer & a Digital Marketer with a keen interest in Sports. My aim is to express my opinions through perfect clutter of words which will help me to connect with the people around & gain some valuable experiences.

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