According to the latest reports, the IND-NZ WIC final in Southampton was the most-watched series across all the series that were a part of the inaugural WTC Championship. The WTC Final recorded a total cumulative global dedicated audience of 177 million, with live viewership touching 130.6 million across 89 territories.
India contributed most of the audience with Star Sports & Doordarshan accounting for a whopping 94.6% consumption of the WTC final that saw New Zealand winning the World Test Championship by eight wickets, as per an ICC Release. Along with English language feed, star Sports had produced local language feeds in Hindi, Tamil, Telugu & Kannada.
ICC Chief Commercial Officer Anurag Dahiya said, “The viewership data for broadcast and digital coverage of the ICC World Test Championship (WTC) Final presents a really heartening picture, showing strong consumption across territories and languages as well as formats.”
“The ICC always strives to give the best possible viewership experience and will continue to invest in resources that enhance the viewing pleasure and engagement of our fans. We thank all our partners for contributing to this success and their support in continuing to elevate our standards in the coming years.”
In New Zealand, the viewership was quite impressive as over 200,000 people stayed up all night or woke up very early in the mornings to watch their team win the historical clash & lift the ICC Test Mace on Sky Sports. In the UK, Star Sports was the Official Broadcaster of the WTC & as per the ICC release, Sky Sports registered the highest-rated match in the 2020-2021 WTC Cycle for a match not involving England. Even WTC Final Reserve Day was the most-watched day of a non-England test match since 2015.
The ICC OTT platform ICC.tv provided a large number of viewers with an additional 665,100 live views from over 145 territories outside of key broadcast areas. It added up to 14 million viewing minutes. ICC digital platforms also garnered over 500 million views across all video content watched during the match.
Facebook provided most of its consumption with 423 million views & 368 million minutes consumed on ICC’s page. ICC’s Instagram page added 70 million individual views across the WTC final with stories providing 10% of these views. Furthermore, the contributions from the ICC Website & mobile app, as well as ICC’s Channels on Twitter & Youtube took the total video views to 515 million.