The BCCI gets Rs 440 crore annually from Vivo Company & its five-year deal will end in the year 2022. The IPL Governing Council will be meeting next week to review its sponsorship deals associated with the IPL tournament.
The IPL Governing Council will also review its 440 crores yearly sponsorship with Vivo which will end in 2022. “Taking note of the border skirmish that resulted in the martyrdom of our brave jawans, the IPL Governing Council has convened a meeting next week to review IPL’s various sponsorship deals,” the Official IPL Handle tweeted on Friday late night.
On Thursday, the BCCI treasurer Arun Dhamal said that the BCCI is open to review its Sponsorship policy for next year’s cycle but has no plans to end its current sponsorship with the IPL title sponsor Vivo as the money which is coming from the Chinese company is helping India’s cause.
Currently, the Anti-China sentiments are very high in India due to the India China border clash which happened at Galwan Valley earlier this week. The first skirmish at the India China border in more than four decades left at least 20 Indian soldiers dead. Since then it is being considered to boycott Chinese Products. But Dhumal said that Chinese Companies are sponsoring an Indian Event like the IPL only serves our country’s interests.
“When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from a Chinese company to support India’s cause,” Dhumal told PTI.
“When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumers, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 percent tax on that money to the Indian government. So, that is supporting India’s cause and not China’s,” he argued.
Oppo which is a major smartphone brand like Vivo was sponsoring the Indian Cricket team until September last year when Bengaluru based educational technology Byju’s start-up replaced the Chinese Company. Dhumal said that he is all there for reducing his dependence on Chinese products & companies but there is no harm in Chinese Companies sponsoring an Indian Brand like the IPL.